Keyland Developments, the property trading arm of Kelda Group and sister company to Yorkshire Water, has secured planning permission for a development of almost 300 homes in Whitby.

Scarborough Council approved plans for 290 homes at Broomfield Farm in Whitby at a meeting yesterday (12 November 2020).

The development has the potential to support the creation of 700 jobs.

The circa 23 acre vacant site, which is the largest former Yorkshire Water residential site in Keyland’s portfolio, is located adjacent to Stainsacre Lane, a direct route between Whitby and Scarborough, and close to the established Whitby Business Park and Eskdale Park residential area.

Keyland has secured consent to transform the well-connected site, in a ‘six capitals’ approach to sustainable development, into a mixed residential use scheme of up to 290 homes of different types with vehicle access, spine road, associated infrastructure and public open space.

The site will be developed in two phases, the first of which will be launched to market in the coming months. Phase 2 will comprise a 60 plot custom and self build village.

Home types across the site will include apartments, bungalows, terraced houses, townhouses, semi-detached houses and detached houses, with the primary focus being the provision of three- and four-bedroom properties to cater for local needs.

Keyland is working closely with Scarborough Borough Council on the village and the scheme has been included within the council’s bid to Government for Towns Deal funding.

Luke Axe, strategic land and planning manager at Keyland Developments, said: “We are delighted to have received planning consent to bring forward Broomfield Farm. It is an excellent example of how our new approach to development, taking a ‘six capitals’ approach, ensures that all demographic needs can be met with an inclusive, sustainable development uniting different housing products.

“Scarborough Council’s Strategic Housing Market Assessment (SHMA) and our own evidence showed that there is a significant need and demand for different forms of housing within Whitby and the Borough, which is currently not being met by the housing market. Therefore to make a significant contribution to these housing needs, and the economy through large scale job creation, is an excellent result.”