Planning Promotional Agreements

Maximising returns from land with development potential at no financial risk to the landowner

After two decades of developing a successful formula for maximising the value of Yorkshire Water’s surplus land, Keyland has extended this service to other landowners in England

By working with third party landowners, through Planning Promotional Agreements, Keyland can bring about the revival of sites which have not yet realised their full potential.

Under a PPA Initiative, Keyland will:

  • Assemble a bespoke team of professionals
  • Promote the site through the planning system
  • Address development issues
  • Secure planning consent through engagement with communities, stakeholders and decision makers
  • Conduct a pro-active sales campaign
  • Negotiate sale contracts
  • Conclude sale negotiations

Feasibility

We undertake a site specific feasibility study,  including constraints analysis, value appraisals and local plan investigations.

Aligning Interests

An agreement is reached between Keyland and the landowner(s) regarding a promotional strategy. Keyland will incur all development expenditure and will only receive payment as a modest percentage of the land sale.  All financial risk to the landowner is removed.

Our approach is flexible and tailored to the particular circumstances of the site and the landowner(s).

Team Assembly

We instruct a highly skilled and trusted team of experts, which may include;

  • Agent
  • Lawyer/Counsel
  • Architect/Landscape Architect
  • Town planners
  • Engineers (drainage, ground, flood, highways)
  • Arboriculturalist
  • Ecologist
  • Archeologist/Heritage expert
  • Sustainability Expert

Site issues are dealt with comprehensively, ensuring that the full development potential of the site is understood and realised.

Delivery

Keyland specialises in unlocking the development potential of sites through land promotion and the preparation of planning applications.  We;

  • Engage with key stakeholders throughout (i.e. councils, statutory consultees, landowner(s), the general public and other groups/forums)
  • Co-ordinate preparation of planning and other technical drawings
  • Prepare appropriate technical reports
  • Develop a robust planning case; outlining the particular merits of the site and the ‘need’ for development, reviewing alternative sites, assessing the five Green Belt purposes, addressing the technical constraints and, ultimately, demonstrating that the site is deliverable, viable and achievable

Disposal

On grant of planning permission, we would appoint an agent and agree a detailed marketing plan, which will identify the basis on which the Property is to be sold.

The purpose of the marketing exercise would be to achieve the best value reasonably possible from freehold sales in the market, whilst ensuring that all of the Property is sold. The marketing plan would have regard to and/or include the following relevant issues and matters:

  • The requirements of the satisfactory planning permission, including phasing
  • The current capacity/state of the market
  • The programme for the release of the Property and the need to provide all immediately necessary infrastructure
  • The manner and method by which land sales are to be achieved
  • The marketing process and personnel to be employed to achieve land sales
+ Feasibility

Feasibility

We undertake a site specific feasibility study,  including constraints analysis, value appraisals and local plan investigations.

+ Aligning Interests

Aligning Interests

An agreement is reached between Keyland and the landowner(s) regarding a promotional strategy. Keyland will incur all development expenditure and will only receive payment as a modest percentage of the land sale.  All financial risk to the landowner is removed.

Our approach is flexible and tailored to the particular circumstances of the site and the landowner(s).

+ Team Assembly

Team Assembly

We instruct a highly skilled and trusted team of experts, which may include;

  • Agent
  • Lawyer/Counsel
  • Architect/Landscape Architect
  • Town planners
  • Engineers (drainage, ground, flood, highways)
  • Arboriculturalist
  • Ecologist
  • Archeologist/Heritage expert
  • Sustainability Expert

Site issues are dealt with comprehensively, ensuring that the full development potential of the site is understood and realised.

+ Delivery

Delivery

Keyland specialises in unlocking the development potential of sites through land promotion and the preparation of planning applications.  We;

  • Engage with key stakeholders throughout (i.e. councils, statutory consultees, landowner(s), the general public and other groups/forums)
  • Co-ordinate preparation of planning and other technical drawings
  • Prepare appropriate technical reports
  • Develop a robust planning case; outlining the particular merits of the site and the ‘need’ for development, reviewing alternative sites, assessing the five Green Belt purposes, addressing the technical constraints and, ultimately, demonstrating that the site is deliverable, viable and achievable
+ Disposal

Disposal

On grant of planning permission, we would appoint an agent and agree a detailed marketing plan, which will identify the basis on which the Property is to be sold.

The purpose of the marketing exercise would be to achieve the best value reasonably possible from freehold sales in the market, whilst ensuring that all of the Property is sold. The marketing plan would have regard to and/or include the following relevant issues and matters:

  • The requirements of the satisfactory planning permission, including phasing
  • The current capacity/state of the market
  • The programme for the release of the Property and the need to provide all immediately necessary infrastructure
  • The manner and method by which land sales are to be achieved
  • The marketing process and personnel to be employed to achieve land sales